Saturday, October 21, 2006


Remax is a huge realty company, but I guess each office has it's own name, to give it a local identity. You know, like "Billy Joe and Bobby Sue's Realty." And I can actually see where, when they were brainstorming for a name for this one, it seemed like a good idea. I mean, the thought process was probably something like, "You could go to any ordinary realtor, but we offer an 'alternative.'" But still, every time I see one of these signs (look in the lower left):

Alternative Realty

...the first thing that I see, always, inevitably, is "Alternative Reality." And then do a double-take and realize my mistake. And then I think how much better my interpretation was than what was really on the sign. And then I'm past the property being sold, never having given it a glance or a thought.


"each office has it's own name"

gs! tsk, tsk. =P

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